“Luxury is not a dirty word.”
Somewhere along the way Luxury grew into a bad light. The notion that it’s user base are unsympathetic to those around them, greedy, and out of touch. Which is just not true, I think it’s unfair to judge an entire group of people based on the actions of a few. To me luxury is simply a way of investing in yourself. Some people really enjoy living large and how they empower themselves is through luxury experiences. I wanted to create something that has never been done before to give other kids like I was the opportunity to see what it’s like to drive a their dream car, or live in their dream house. It’s the age of the sharing economy and the idea that the luxury world hasn’t caught up with the rest of the world yet is absurd.
We’re trying to build a different image of self enjoyment, to expand away from what the biased view of the luxury class. You’re allowed to enjoy life without limits, you’re allowed to embrace higher quality standards for yourself, you’re allowed to indulge in your own self worth. Being able to enjoy a higher quality standard of life should be accessible for those who want it bad enough to work for it. This is something i’m passionate about and will always be the driving force behind LUXnow.