“Will Lamborghinis URUS bring in a new market for the legendary carmaker?”
Lamborghini is taking a big step into the luxury SUV market with its brand new SUV the “Urus”. This is a bold move for the exotic car company who has built their entire reputation on creating one of a kind masterfully built supercars.
Unlike any of its predecessors the Urus is the first of its kind to break the mold with a 4 door vehicle with the Lamborghini name behind it. Lamborghini claiming that they built the Urus with the heart and soul of what makes a lambo a lambo adapting key elements into the DNA and construction of the Urus.
So why an SUV?
That’s the big question on everyone’s mind, “Why an SUV?” You have a brand new one of a kind engine built by an elite team of engineers, backed up with the Lamborghini trademark and even named after a legendary bull like all of their cars and you still are left wondering “Why an SUV?” Lamborghini certainly isn’t the first luxury manufacturer to jump ship and go in the SUV direction; Bentley, Audi, and Porsche have all come out with their own high end SUV’s and are already gaining ground on the luxury SUV market but that being said it still a very odd sight to see the first super car manufacturer take this leap.
Normally when I think Lamborghini I imagine heart pounding speeds, roaring engines, and insanely eye catching designs that make even the most clueless car aficionado stop dead in their tracks. This new supercar lovechild of the automotive world really begs the question “What makes a Lamborghini a Lamborghini?” Will the Urus live up to the legacy of the Lamborghini name or will it bring down the brand all together? That’s hard to say but one thing is for sure, it certainly has me excited to see what it can do.